By 2027, the barcode on packaging will be replaced by a QR code.
Are you ready?
By 2027, the barcode on packaging will be replaced by a QR code.
Are you ready?
What will change?
By 2027, the traditional barcode on packaging will give way to a QR code. This transition stems from the growing need for more efficient, versatile and data-rich solutions within the logistics and retail sectors. The traditional bar code, which has been in use since the 1970s, offers limited information: only basic data such as the product number and price can be read.
The QR code, on the other hand, can contain much more data and offers numerous opportunities to optimize the supply chain.
Companies will benefit from improved product traceability, more efficient inventory management processes and a better customer experience.
With the QR code, consumers can easily request additional information, such as origin, allergens, sustainability information and instructions for use.
More data can be collected on customer behavior, which contributes to more targeted marketing strategies and optimization of product development.
Future-proof your packaging with DIGITAL²
QR code 2027 is an initiative of DIGITAL².
Thanks to years of experience, we also make your products ready for the future. We adapt existing packaging, or we create a completely new design. For this we work together with a team of specialists.
Curious what we can do for your company?
Frequently Asked Questions
The QR code offers several advantages for both the producer and the consumer.
The GS1 QR code not only contains the GTIN, as with traditional bar codes, but can also store additional information such as expiration dates, serial numbers, batch numbers and multiple web addresses.
This makes the QR code a powerful tool for comprehensive product information, traceability and marketing. Read more about the various benefits here.
EAN (European Article Number) is a type of barcode system, mainly used in Europe, and includes formats such as EAN-8 and EAN-13 for product identification.
GTIN (Global Trade Item Number) is an umbrella term that encompasses various systems of product identification numbers, including EAN and UPC (Universal Product Code).
GTIN includes formats such as GTIN-8, GTIN-12, GTIN-13, and GTIN-14, and is used worldwide to identify trade items.
EAN is a specific variant of GTIN, but GTIN is the broader term that covers all types of product identification numbers.
Starting in 2027, in-store cash registers will scan the QR code.
Until then, it is still necessary to have EAN-13 on the product to ensure that it can be paid for.
The QR code must be within a 50 mm radius of the center of the EAN-13 to ensure that the product is charged only 1 time.
The scanning systems are adjusted accordingly.
